J.ESTINA has released a new S/S fashion film advertisement. Modeling different bags along with J.ESTINA jewelry, each Girls’ Generation member portrays individual unique charms in the video. Each shot focuses on a member with a purse, bag, or piece of jewelry. The ad has managed to display J.ESTINA products, all the while capturing Girls’ Generation’s elegance. SONEs have grown accustomed to seeing Girls Generation carrying J.ESTINA products in both advertisements and in public.
J.ESTINA’s commercials seem to have taken a simple approach to the concept behind every set. Rather than a distracting environment, they place Girls’ Generation in simple rooms that bring focus to the members and their products.
You can watch the videos below.
Behind-the-Scenes Footage
Source: [email protected]
Written by: taengsoshi@soshified
Edited by: michaelroni@soshified
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she is very beautiful….
A very nice CF. They all look so pretty and poised.
Love this commercial! I totally LOL’d at “Happy Valentine Day” xD
All 9 girls look so pretty in the glamorous J.Estina jewellery! ^^
I’m proud of ma girls. *happy tears*
good job snsd!
the best CF ever made!
<3
Anyone know the song from the behind the scenes footage video ?
i LOVE J.Estina
i swear, if only my resources were abundant, i’d have an Angelica backpack by now and a lot of J Estina shoulder bags!
the girls look glamorous in all their ads!
i LOVE Mulberry and J Estina, all because of SNSD :D
they look so elegant and classic in this. brilliant!
Haha. if J.estina did bags for guys i would totally support them :) im sure theyre sales are really being boosted by SNSD’s popularity XD
they are all so gorgeous!!!! my eyes cant take the heat
Taeyeon is OMG gorgeous.. Love her style in this CF..totally stunning!!
The girls are so beautiful! I like this CF so much.
It seems like Seo-maknae is getting more hyper recently. She keeps making her unnies smile at her cuteness.
Taeyeon is totally a goddess!
simply gorrrrrrgeous!
Awesome! on the behind the scenes you see them practicing ‘Diamond’ @2:56 , Love it!
Do you know what song is that?:0
What song is the first cf? :0 can someone reply it? thanks:-D
I want to know too. At first I thought it was “Mercy” by Duffy…the instrumental part is really similar, but it’s definitely not Duffy. I liked the song, though,
J.ESTINA is definitely one of my favorite endorsements of theirs. ^^ My girls are looking beautiful, gorgeous, and amazing as usual. Oh my god, their smiles are so dazzling. *o* BTS footage are always my favorite. It just shows them behind the camera – kind of. They are sooooo cute!! ^^ They’re my dorks. xD <333333333
it was fantasitc (except hyoyeon…….) loved it
My goddess they are so beautiful along with bags and jewelry J. ESTINA <3<3
They’re so elegant and gorgeous and J.Estina products are pretty too. Perfect combination! Great job J.Estina for choosing Soshi as your models for your new brand. Hope it all turns out well by the end of the year. Thanks SSF :)
really loved the behind the scenes footage!
i love the concept that you pointed out. simple!
you get to put your complete focus on how
incredibly beautiful the girls are. i know they want
you to focus on the products too, but they should
have cast someone else if they want that. LOL!
they look angelic! and i like the random cat too! :-)
Omg…. they all look amazing! My heart was beating really fast while watching this CF. ^^
These J.ESTINA CFs are so amazing, seriously. ;o; I want like everything they’re advertising in ’em lmao. Except I don’t have that much money annnnd the jewelry probably wouldn’t look as good on me compared to SoShi. xD
Wow, this was a beautiful CF. One of my favorites of all time! :) And the girls look stunning as usual.