[Xeth]

[07.15.09] SNSD line - E-Land, challenging UNIQLO - release of SPA brand SPAO



"If there's ZARA for Spain, UNIQLO for Japan and GAP for America, then there is SPAO for Korea."

Fashion business group E-Land announced its challenge with Japan's UNIQLO with the launch of the global SPA brand "SPAO". Produced based on SPA product plans, it's the first time that a domestic fashion company is using the method of direct distribution and announcing a brand like "Global SPA". E-Land's "SPAO" was created by adding the english initial letter "O" (from "Original, OK, Oasis") to "SPA".

E-Land's vice president Park Seungkyung said at a press conference on the 15th: "Fast planning, global sourcing and by concentrating in the gained capabilities of E-Land for the last 30 years, we've prepared "SPAO" since 2006. The first store with a space of 3300 m^2 will open in Seoul Myeongdong in October." The goal is to achieve sales of 15,000,000,000 won with 5 stores this year and 1,000,000,000,000 won with 100 stores in 2012.

"SPAO" represents the "Korean UNIQLO". With the same direct manufacturing method like UNIQLO does with the basic style, it maintains the quality and the prize level will be 20% cheaper compared to UNIQLO with prizes like 9900 won for a T-shirt, 25900 won for a shirt, 29900 won for a sweater, denim. Furthermore, designs and color tones matching Korean's figure were emphasized and the strategy is to cover all the age groups with 11 separate categories, from children to middle age.

E-Land plans to raise the brand's recognition and the design competition by working together with famous designers and running a star marketing. Especially with the establishment of a joint-venture company with SM Entertainment (E-Land 51%, SM 49%), it'll advertise its products with So Nyuh Shi Dae, Super Junior as models and feature a "So Nyuh Shi Dae line" and a "Super Junior line".

Vice president Park said: " It provides the best capabilities to expand SPA with E-Land's business strategy, and to aim at 3500 retail seller with about 50 brands and a low price strategy. With new releases of products every week and an independently built fast production system, I think that in 2011, we'll leave UNIQLO behind in Korea."


Source: Hankyung.com
Written by Ahn Sangmi
Translated by Xeth@soshified.com/forums
Edited by Soy@soshified.com/forums

[CodeLightning]

Yay, new CFs lawl.
I'm sure the demand for those products would increase dramatically; especially featuring SNSD and SuJu.
And depends, if the merchandise is worth buying, sure, I'll be the first customer o.o
But I want SNSD designs on the clothes too -.-'

Thanks for the news, I'm hoping to be saving up now. XD

[gmas]

If the clothes looks good and of good quality, with the help of SNSD and SuJu promoting them it'll be popular in no time. They'll probably have pictures of the snsd and suju outside their shop to lure in customers hahaha.

[soshi00]

thats cool, if i was in korea, i'd totally buy stuff from the snsd line(x
with snsd & suju, i think SPAO will become a huge success

[Bananaaaa]

OH COOL

i wonder what the clothes are gonna look like

and i hope the cf's are good :D
lol i wonder if sm's gonna be mass-pumping out these CF's
.. if they do, then that means more exposure for the girls :DD

YAY!
lol SNSD now has their own line of clothing... can't beat that xD

[ajim]

WOW! thax for the news...

they bring up new strategies for the clothes..

although i'm not really understand but i'm sure the clothes colourful...haha

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

SNSD FIghting!!

[lalala~]

WOW.... a So Nyuh Shi Dae line....

the clothes are gonna sell fast like hot cakes....
S♡NE will line up and even kill for this

hope this is gonna be in the States as well... heck, i'm bored with GAP...

thanks for translating

SoShi FIGHTING! :)

[Tsuna]

A So Nyeo Shi Dae line of clothing? LOL I'm looking forward to seeing it already. xD

[SooRashi]

wow pretty cool that theres gunna be an snsd linne
definately gunna be really nice with sales
cant wait for the cfs
too bad im not in korea to buy them
thanks for the translations!

[mlight93]

damn. freakin 49% that's a pretty good deal. SM is ranking in so much money .___. lol but this seems pretty cool. their own clothes line. hahah i knew that was going to happen sooner of later <3 and it's a SNSD + SuJu joint project! that makes it even better XD can't wait for the CFs to come out. lawl

[ミ☆Ｍｕｓｈｒｏｏｍ☆]

WAAH. A SNSD line. CFs!!!!! >/////<

I would definitely buy clothes from the SNSD line XD, I definitely would.

Thanks for the translated news~~ I'm really looking forward to it~

fighting! :box::box:

[Confetti]

If it's anything like UNIQLO then it'll be well worth a look. Their clothes may be a bit plain but that's one of the things I love about them. I hope the UK is in SPAO's global plans. UNIQLO have only been here for a few years and all of the stores are in London but quality and price are excellent. Having another brand next to them would be great and the association with the girls fantastic although as a guy I'd be looking at the SuJu line.

Thanks for the translation.

[KrayzieDyzee]

this is probably going to be a hit .
because of SNSD and SuJu .
If it looks good I would wear em too ! (:

[cheesinator]

oohlala i can't wait. ^^
since sunny and taeyeon are short... i hope they'll make skinny jeans for short people. puahah.
anyway, if they launch a store in the U.S., i'll def. be purchasing stuff from it.
thanks for the translation.

and homfg, SM has such a big cut of the cake. O_O

[Kero_kEiro]

wow..a line under the girls'
SM's profit of 49% out of this is no joke..but well..its SNSD and SuJu anyways..
can't wait to see what kinda clothes they will be modeling for..
if it all goes beyond successful, i hope they will allow our girls to design some of the clothes ^^
girls like SYoung and Sica have a great interest in fashion anyways

[bigbang_benz]

new cf? that's a good news

SNSD line of clothing? i've never heard it be4, but wait for it and SNSD's new CF

SNSD Jjang

[PandaStephen]

SM profit of 49% wow man how not to accept that offer xD
SNSD and SUJU hmmm I think that gonna sell like hot bread
Peace and Love- Stephen

[MichTaeng]

wa ! cool cool !
Super Generation !
& wow ?! 49% for SM ?!
this company really makes ALOT ALOT of money this year.
esp with SNSD's "Gee" & Suju's "Sorry Sorry & It's You"
SM can't stop seeing money from his eyes. ><

[werus]

Is it just me or does the last line sound like it came from Cinderella Man? lol
The fast production system thing was mentioned in Cinderella Man. I wonder if that is why SME chose to have Yoona taking that role. lol
Anyways, simply cannot wait for the massive flux of more CFs. =D

And I am not surprised that SM took this move for some reason. It seemed like they wanted to conquer trends in Korea. I am glad that they do have a line especially for the girls.

[mind_name]

That's good so, the girls can make more money by being a brand sponsor. ^^
Korean are very nationalism which I think it's good. They create their own brand and hardly interest in foreigner brands.
I heard that UNIQLO is very successful brand in Japan. So I wish SPAO can make it with the help from our girls and other SM artists ^^